When and Why Clients Hire Consultants
/Consultants should know the different reasons why clients hire consultants, in order to better manage expectations and demonstrate value.
Read MoreReverse-Engineering Your Strategic Plan
/
David Ackert and Tim Corcoran discuss how to unite firm strategy with data-driven decision-making, reverse engineering the financial goals to identify specifically which marketing tactics to pursue to meet our goals and avoid falling into the trap of “random acts of lunch.”
Read MoreThe Relationship Between Lawyers and Marketers in Driving Business Development
/
Marketers have the power to produce the metrics and the framework for strategies that can help lawyers understand the value of strategic marketing. Partners then must recognize where spending may be inefficient and allow professional marketers to make big decisions.
Read MoreLegal Lean Sigma®️ for Marketing & Business Development Professionals
/
It’s critical for law firm marketers to know the power of Legal Lean Sigma®️ and Project Management to help differentiate their firms in the marketplace, but it’s also critical to know how to apply these same concepts to better manage routine marketing and business development functions.
Read MoreThe Anatomy of Law Firm Pitches
/
What constitutes a good “pitch” to win legal work? The best answer may be not to pitch at all. Customized proposals that address specific business needs are far more effective than thinly disguised promotional materials disguised as a pitch.
Read More
