Reverse-Engineering Your Strategic Plan
/My friend David Ackert of Ackert Inc. invited me to join his Market Leaders podcast to discuss the mechanics of converting a broad strategic plan into digestible, action-oriented, financially measurable tactics.
One of the most frequently recurring challenges in a modern law firm is to translate a firm strategy into specific lawyer actions that further that strategy. Too many law firms allow individual lawyers to pursue “random acts of lunch” rather than embrace a data-driven approach where different tactics are weighed against their relative effectiveness. In the podcast, we discuss:
How to unite firm strategy with data-driven decision-making
How law firms can reverse-engineer their business development approach to aid the strategic planning process
How to leverage data to identify the optimal investment of the firm's BD resources
You can listen to the entire podcast here. Enjoy!
Timothy B. Corcoran is principal of Corcoran Consulting Group, with offices in New York and Sydney and a global client base. He’s a Trustee and Fellow of the College of Law Practice Management, and is a member of the Hall of Fame and was 2014 president of the Legal Marketing Association. A former CEO, Tim guides law firm and law department leaders through the profitable disruption of outdated business models. A sought-after speaker and writer, he also authors Corcoran’s Business of Law blog. Tim can be reached at Tim@BringInTim.com and +1.609.557.7311.
