Legal Lean Sigma®️ for Marketing & Business Development Professionals

Legal Lean Sigma®️ for Marketing & Business Development Professionals

It’s critical for law firm marketers to know the power of Legal Lean Sigma®️ and Project Management to help differentiate their firms in the marketplace, but it’s also critical to know how to apply these same concepts to better manage routine marketing and business development functions.

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Excuse Me, Sir. May I Interest You In Things You Don't Need?

To maximize a legal conference investment, vendor salespeople should embrace consultative selling skills. An approach that relies on a deep understanding of a client’s needs to drive the buying process is more effective than a sales process focused on promoting features and functions..

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