Running the business of a law firm can be a complicated affair, and leaders must become adept at managing the many levers and drivers in the proper sequence and proportion to drive financial performance.
Read MoreDavid Ackert and Tim Corcoran discuss how to unite firm strategy with data-driven decision-making, reverse engineering the financial goals to identify specifically which marketing tactics to pursue to meet our goals and avoid falling into the trap of “random acts of lunch.”
Read MoreA comprehensive exploration into the recent and revolutionary approaches firms are adopting in their pursuit of greater returns.
Read MoreIn a world where buyers have a multitude of choices, service providers must find and promote a point of differentiation. Certs promotes a glistening drop of Retsyn as the secret to its effectiveness. What’s your Retsyn?
Read MoreMarketers have the power to produce the metrics and the framework for strategies that can help lawyers understand the value of strategic marketing. Partners then must recognize where spending may be inefficient and allow professional marketers to make big decisions.
Read MoreGuiding law firm and law department leaders through the profitable disruption of outdated business models.
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