How to build an effective CRM strategy: Taking a research + real world approach

Research can tell us how CRM has evolved within firms, but can it point us to a brighter future? Even for the best of us, it can be tempting to focus on technology at the expense of the people and processes that should be driving the narrative. Whether your CRM is being phased out or it’s just falling short of your expectations, the first step is developing an effective CRM strategy.

Join a panel of law firm marketing and business development veterans to hear how existing CRM research combined with real-world firm experience can inform a successful CRM strategy. We’ll talk about:

• Where CRM is succeeding versus failing

• What lessons can be learned from previous CRM attempts

• What lawyers really want from a CRM

• Where to start when crafting a CRM strategy

If you’ve been thinking about stretching the boundaries of CRM to provide more value to your firm stakeholders, tune into the conversation on 21 April 2021.

Register here.